Who Uses Custom Publishing?

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Who Uses Custom Publishing?
Successful custom publications are based on a client's marketing objectives. There's much more to consider since a custom magazine must serve many masters. In addition to the corporate brand, a custom magazine must also thoroughly engage the time-starved reader and, in many cases, entice the advertising community. It's a delicate balance, and that is why the process demands a dedicated team with an expertise in custom publishing. Below are a number of diversified companies, industries and magazines that have utilized custom publishing as a method of reaching their sales and marketing objectives.