Custom Publishing

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Custom Publishing Defined
Custom publishing is the delivery of editorial content from a sponsoring company to a targeted audience. Whether in print or electronic form, custom publications provide intrinsically valuable information that moves the perceptions and behavior of the audience in a desired direction.



Corporate America produces more than 50,000 unique custom publications annually and spends $15-20 billion each year doing so. Custom publishing, as an industry, is similar in size to these media sectors: consumer magazine publishing, radio and network television. The size of the industry often surprises people. Unlike consumer magazines, radio and television, which are broadcast and available for all to read, see and hear, most custom publications are never seen by the average consumer.

That's because custom publications, almost by definition, are highly targeted vehicles aimed at narrow audiences, such as a company's customer base, and other select groups. In fact, the average custom publication has a circulation of 18,587 copies.



The growth of the custom publishing sector has outpaced that of other marketing tactics with regularity. Last year 13.2% of the average corporate marketing budget was spent on custom publishing, up from 11.1% the prior year. Forty percent of companies plan to spend more on custom publishing next year.